SE get smarter at predicting when we'll respond to a pitch

Bing Search Engine visitors might not observe, although the Microsoft search engine (SE) tends to show smaller amount of advertisements along with search results than its rivals do. The main cause for that might be that advertisers are drawn more to Google, but Microsoft says the differentiation also comes from an artificial-intelligence practice that aim to bring only the majority applicable or you can say genuine ads.

The method will soon get a wider test. As we all know that Yahoo is now already making the control to Bing to authority the search results on its site. And that is prompting Microsoft researchers to divide more details about the algorithms of Bing (MSN) uses to try to please users and advertisers alike.

Although often annoying to users, the ads that appear next to search results play a crucial role in the online economy. They generate more than $25 billion in revenue each year. But most of that money flows to Google, which handles about 63 percent of U.S. search requests. Yahoo processes about 19 percent, while Bing has a nearly 13 percent share, according to the latest data from comScore, a marketing research company. Microsoft intends to reach a wider audience of Web searchers through its partnership with Yahoo.